Popular Online Business Models in 2024

The business world has also moved online, and today, we get to choose, from hundreds of different businesses that basically offer more or less the same products and services. In other words, businesses are operating in a very competitive environment which means some business models are bound to be more successful than others. Let’s take a look at some of the most popular business models in 2022

Online Casinos

Source: sfgate.com

Online casinos have proved to be a very successful business model because they not only offer hundreds of different casino games to their users but also they can implement different innovations regarding their promotions, offers, as well as loyalty programs.

However, the sector is also experiencing a boost in popularity, which means there is also a lot of competition as well, but if you choose to get into the online casino sector, then you should be well-equipped with a good marketing and brand strategy as well as create knowledge about how the industry operates. In case you want to play casino games, then a good place to start is by reading detailed casino reviews; for example, here, you can find a reliable and in-depth DraftKings review.


Source: hrme.economictimes.indiatimes.com

The gig economy is definitely on the rise and has grown over 15% in the past decade. You can easily find a freelance gig that suits your skills and experience, but you can find better jobs and also charge higher rates when you already have some experience.

Hence, make sure to work on your personal brand, CV, and portfolio. There are many reputable sites online, but as a beginner, you can create an account on multiple platforms, like Upwork, Crowded, Toptal, Fiverr, and others.

Become a Consultant

If you’re already an experienced professional in your field, you can work as a consultant and provide expert advice for small business owners and entrepreneurs. This a great option if you want to eventually work for yourself. However, keep in mind that it might take a longer period of time to achieve this goal and get your first client.

So, make sure to take some time to learn how to market your skills and position yourself as a leader in your chosen sector. You can also create and sell courses down the line, as it’s a great source of passive income, and it’s also a good way to attract new clients.

Work as a Social Media Manager

Source: mycreativepixel.com

A lot of businesses need help managing their social media channels. In case you have relevant experience in this area, you can send proposals to a couple of businesses and start working as their social media manager. There are a lot of options and opportunities for growth, while it’s a dynamic and creative field where you will have a chance to improve your skills and communication with other people.

Affiliate Marketing: Earning Commissions through Referrals

Affiliate marketing has emerged as a popular online business model in recent years, allowing individuals to earn commissions by promoting products or services through referrals. In this model, affiliates partner with businesses and earn a percentage of the sales or a fixed commission for each customer they refer.

One of the key advantages of affiliate marketing is its flexibility. Affiliates can choose from a wide range of products or services to promote, catering to their interests and target audience. They can leverage various online platforms such as blogs, social media, email marketing, or websites to promote the affiliate links.

Successful affiliate marketers understand the importance of building trust with their audience. They provide valuable and honest product recommendations, reviews, and informative content. By establishing themselves as trusted authorities in their niche, affiliates can drive traffic to their affiliate links, leading to potential conversions and commissions.

Software as a Service (SaaS) and Cloud-Based Solutions

Source: techrepublic.com

Software as a Service (SaaS) and cloud-based solutions have revolutionized the software industry. Instead of purchasing and installing software on individual devices, users can now access software applications and services through the internet on a subscription basis.

SaaS offers numerous benefits for both businesses and consumers. Businesses can reduce upfront costs associated with software development, maintenance, and infrastructure. They can also provide continuous updates and support to their customers, ensuring they always have access to the latest features and improvements.

For consumers, SaaS provides convenience and flexibility. They can access software and data from any device with an internet connection, eliminating the need for local installations and frequent updates. Additionally, the subscription-based pricing model allows users to pay only for the services they require, scaling their usage as needed.

Popular SaaS categories include customer relationship management (CRM), project management, collaboration tools, marketing automation, and accounting software. As the demand for cloud-based solutions continues to grow, more industries are embracing SaaS to streamline their operations and enhance productivity.

Peer-to-Peer Sharing Economy Platforms

Peer-to-peer (P2P) sharing economy platforms have disrupted traditional industries by connecting individuals who have underutilized assets or skills with those in need. These platforms provide a marketplace for people to rent out their homes, cars, personal belongings, or offer services directly to consumers.

Platforms like Airbnb, Uber, and TaskRabbit have gained significant popularity, enabling individuals to monetize their assets or skills while providing convenient and cost-effective solutions to consumers. P2P sharing economy platforms often incorporate user ratings and reviews to establish trust between providers and consumers.

The sharing economy has also expanded beyond tangible assets. Freelance platforms like Upwork and Fiverr allow individuals to offer their services remotely, connecting them with clients worldwide. This model empowers independent professionals to find work opportunities and clients to access specialized skills on-demand.

Blockchain and Cryptocurrency-Based Business Models

Source: esri.com

Blockchain technology and cryptocurrencies have introduced innovative business models, disrupting various industries. Blockchain, a decentralized and transparent ledger, enables secure and tamper-proof transactions without the need for intermediaries.

Cryptocurrency-based business models leverage blockchain technology to create decentralized digital currencies that facilitate transactions and enable new forms of economic exchange. Cryptocurrencies like Bitcoin and Ethereum have gained mainstream recognition, with businesses accepting them as payment methods and investors considering them as alternative assets.

Beyond cryptocurrencies, blockchain has applications in supply chain management, healthcare, real estate, and intellectual property protection. Smart contracts, self-executing agreements stored on the blockchain, offer efficiency and automation in areas such as insurance claims, financial settlements, and digital rights management.

Blockchain’s distributed nature and cryptographic security provide enhanced transparency, trust, and immutability. However, challenges remain, including scalability, regulatory frameworks, and public adoption. Nevertheless, blockchain and cryptocurrency-based business models continue to evolve, presenting opportunities for innovation and disruption across various sectors.


Based on your skills and free time, you can find ways to increase your income on a monthly basis. Also, there are a lot of resources and opportunities online that can help you find your side hustle. But, as always, make sure you do your own research and sign up to work on reliable platforms.