In a world centered around social media, our everyday presence has gradually crossed into the digital land. Social media isn’t just a place for broadcasting your personal life or expressing an opinion, rather, these online channels serve as digital forums. Except for when it doesn’t. Somewhere along the line, things get a little more legally … Read more
The business world has also moved online, and today, we get to choose, from hundreds of different businesses that basically offer more or less the same products and services. In other words, businesses are operating in a very competitive environment which means some business models are bound to be more successful than others. Let’s take … Read more
To launch a successful company, you’ll need a detailed business plan in combination with a creative marketing strategy. Having a quality marketing strategy is essential for every small business because it promotes growth, increases revenues, reaches potential clients, and helps in the creation of brand awareness. However, many business owners are unsure how to start. … Read more
The digital age has revolutionized the way business is done and, in many ways, transformed how people live. With increasingly powerful technology developments over the last decade, businesses have embraced e-commerce. They are swiftly leveraging digital platforms to reach more customers. Their success is indicative of a rapidly evolving landscape: from social media to shopping … Read more